Visual worlds.
Production systems.
Multidisciplinary design across 3D, motion capture, real-time production, brand, and physical experiences.
From concept to production.
Zhuoyuan Li is a multidisciplinary designer working across 3D, motion capture, real-time production, branding, and physical experiences.
He turns creative direction into production-ready systems—shaping the visual world, defining standards, and building workflows that teams can actually use. Based in New York.
New York University:
MS in Integrated Design & Media Program
School of Visual Arts:
BFA in Graphic Design Program
Education
Panda Fest — Design Lead · Sep 2025 – Present
Woman Wizard — Motion Capture Technician & 3D Modeler · Jun 2024 – May 2025
NYU Media Commons — Production Assistant · Motion Capture TA · 2023 – 2024
Quad Creative Studio — Creative Director · Project-based · 2019 – Present
Chermayeff & Geismar & Haviv — Graphic Design Trainee · 2018
Experience
The Rookies 2025 — Highly Commended · VR
Bowers Museum 2024 — Anime Expo exhibition
Graphis — Gold Award · Pocket Board
New Talent Annual 2021 — Gold Award
New Talent Annual 2020 — Selected work
Achievements
Selected work.
Pocket Board
Product Design, Graphis Gold Award Winner
Pocket Board is a compact mechanical keyboard that blends functionality with design. I established the visual direction, created the identity and custom keycap letterforms, and contributed to the structural design—balancing tactile performance, portability, and aesthetics.
Omnia
VR Narrative Experience · The Rookies 2025 Highly Commended
OMNIA is a VR narrative experience set in a future where emotion has been erased for the sake of control. Players embody Alison—a child who still feels—as she journeys through a lifeless city to reintroduce forgotten human values: joy, empathy, and moral judgment.
Ultra Lotus
Motion-capture short film · Unreal Engine 5 · Bowers Museum exhibition
This animated short film was created using a custom virtual production pipeline integrated with motion capture that I developed to streamline the entire process—from modeling to final compositing.